What Dewsia Is
Dewsia is the only English-language editorial platform dedicated to Vietnamese and Southeast Asian skincare. We publish industry news, brand analysis, product reviews, and consumer guides – reaching a global audience of beauty enthusiasts, industry professionals, and consumers interested in Asian beauty beyond K-beauty.
Who Reads Dewsia
Our audience is English-speaking, beauty-literate, and actively seeking products and brands outside the mainstream K-beauty conversation. The typical Dewsia reader is:
- Based in the US, UK, Canada, Australia, or Southeast Asia
- Aged 22–38, skincare-focused, ingredient-aware
- Familiar with K-beauty and J-beauty, exploring Vietnamese and broader Asian skincare
- Looking for honest editorial coverage, not influencer hype
We also reach brand managers, distributors, and retail buyers who monitor English-language coverage of Asian beauty markets.
What We Offer
Sponsored Articles
A full-length editorial piece about your brand, product line, or market story – written by our team in Dewsia’s editorial voice. Clearly labeled as sponsored. You get exposure to a targeted beauty audience; your readers get useful, honest content rather than a press release.
Brand Profiles
A dedicated deep-dive into your brand – history, product range, positioning, ingredient philosophy, and where to buy. The same format we use for our independent brand profiles, produced in collaboration with your team.
Product Reviews
Honest, detailed reviews of your products – covering formulation, texture, performance, and how they compare to alternatives. We disclose the partnership; we don’t fake the opinion.
Display Advertising
Banner placements across the site. We keep ad density low to protect the reading experience – which means better visibility for the ads we do run.
Custom Formats
Have something else in mind? We’re open to creative partnerships – interviews, event coverage, market reports, or content tailored to your distribution goals. Tell us what you’re trying to achieve, and we’ll propose a format.
Editorial Standards
Dewsia maintains a clear separation between editorial and sponsored content. All paid partnerships are labeled. We do not publish undisclosed advertorials, and we do not guarantee positive coverage in exchange for payment.
This policy protects both our readers and your brand. Audiences trust publications with visible editorial standards – and that trust transfers to the brands featured in them.
Brands We Work With
We’re particularly interested in partnerships with:
- Vietnamese skincare and cosmetics brands entering international markets
- Asian beauty brands expanding into English-speaking markets
- Beauty retailers, distributors, and e-commerce platforms operating in Southeast Asia
- Ingredient suppliers and OEM/ODM manufacturers serving the ASEAN beauty sector
Get in Touch
To discuss rates, formats, or a custom partnership:
Email: contact@dewsia.com
We respond to all relevant enquiries within 48 hours.