Guides
Vietnamese Makeup Brands
Vietnam's three best-known makeup brands are designed in Hanoi and Ho Chi Minh City, named by Vietnamese founders, and built for Vietnamese skin tones. All three are manufactured in South Korea. That gap explains almost everything about V-beauty makeup - and it is the thing every English-language list gets wrong.
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In Vietnam, winter melon is what you drink to cool down - bí đao tea, sold on every corner. In skincare, it…
Gấc Fruit in Skincare: Vietnam’s Most Underrated Antioxidant
A spoonful of gấc aril holds roughly seventy times the lycopene of a tomato. Gac fruit skincare is built on numbers like…
Lotus in Vietnamese Skincare: The National Flower That Actually Works
Vietnam puts the lotus on its temples, its tea, and its national identity. It also puts it in skincare - and unlike…
Vedette Cosmetics: Vietnam’s Most Accessible Skincare Brand
Vedette is the skincare brand stocked between the shampoo and the instant noodles in every Vietnamese supermarket - and its best-known product,…
Decumar Vietnam: The Pharmacy Brand That Beats K-Beauty on Price
A tube of Decumar's anti-acne gel costs about 105,000 VND - roughly $4 - in a Hanoi pharmacy. On eBay, the same…
Candid by Skinetiq: Vietnam’s First Clinical Actives Brand
Candid is the only Vietnamese skincare brand built around retinol - and it is made in Korea. That single fact reframes most…
Chinese Skincare Routine: TCM Ingredients Meet Modern Formulation
The Chinese skincare routine is sold on a thousand years of imperial ritual. Its actual competitive advantage is about fifteen years old.…
Niacinamide in Vietnamese Skincare: What Local Brands Do Differently
Niacinamide Vietnamese skincare brands use is formulated differently than the Korean and Western versions most people know - and the reasons are…