Ingredients

Vietnamese Skincare Ingredients: A Complete Glossary of 20 Key Botanicals

Vietnam's botanical diversity is exceptional. The country spans 15 degrees of latitude - from subtropical mountain forests in the north to the tropical Mekong Delta in…

By Cezary Kowalski  •  May 20, 2026
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 The Eternal Path of China
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Eternal Group Bets on Niche Fragrance as Its Route Into China

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 The Japanese palm-press method for applying hydrating lotion
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Japanese Skincare Routine: The Minimalist Approach That Survives Tropical Heat

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 A gentle fragrance-free toner on calm skin - soothing sensitive skincare
Routine

Vietnamese Skincare for Sensitive Skin: The Gentle Approach

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ACCA KAPPA Hong Kong pop-up at K11 ART MALL with Sanrio brush collaboration
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Kruidvat Launches First Own-Brand K-Beauty Range in Benelux

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Indonesia Seizes More Than Two Million Illegal Cosmetic Products

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KorinMi Secures $1.2 Million to Expand K-Beauty Clinics in India

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Brand Review

Hada Labo: The Japanese Brand That Defined “Hydration First”

Hada Labo's most famous product advertises "four types of hyaluronic acid." Its premium version advertises eight. The number is the marketing - the value…

July 8, 2026  •  7 min read
Thome twenty up device
Brand Review

THOME Twenty Up: What Kazuha’s Beauty Device Actually Does

A LE SSERAFIM member, an ultrasonic wand, and a promise of "glow-up." The one thing the campaign leaves…

July 7, 2026
A simple three-step Vietnamese skincare starter routine - cleanser, toner, sunscreen
Routine

Vietnamese Skincare for Beginners: Where to Start

You do not need fifteen products to start Vietnamese skincare. You need three, and one of them is…

July 6, 2026
Traditional Vietnamese herbal medicine ingredients - centella, turmeric, fish mint and lotus
Ingredients

Vietnamese Herbal Medicine in Skincare: The Tradition Behind the Formula

The West discovered centella through Korea, gấc through California, and fish mint through Japan. All three are Vietnamese…

June 30, 2026