Insights
Vietnam Is Rewriting Its Cosmetics Rulebook: What the October 2026 Draft Could Change
Vietnam’s latest cosmetics draft proposes a new Management Number, risk-based surveillance, and more digital enforcement. The real shift is not simply tighter regulation - it is more selective regulation.
Recombinant Collagen: China’s Biotech Bet Is Moving Beyond Skincare
Vietnamese Beauty Certifications: What They Actually Mean
Indonesia’s Halal Deadline Arrives Before Its Rulebook
K-Beauty Dermocosmetics Is Targeting SEA. V-Beauty Has No Answer
Why Pharmacity and Long Châu Matter More Than Sephora for V-Beauty
C-Beauty’s SEA Expansion Is Not What It Looks Like
Proya Wants a Global Top Ten: Its Core Market Just Contracted
Eternal Group Bets on Niche Fragrance as Its Route Into China
Recession Glam Is Reshaping Asian Beauty. V-Beauty Is Positioned to Win It
Recession glam beauty is reshaping Asia Pacific - a market worth $183 billion that grew just 1.4% in 2024, while Vietnam fragrance…
Why No One Covers Vietnamese Skincare in English
Cocoon Vietnam is the best-selling beauty brand at Guardian Vietnam, certified by PETA, Leaping Bunny, and The Vegan Society, distributed in the…
Vietnam’s Clean Beauty Paradox: Traditional Ingredients, Unregulated Claims
Vietnam's beauty brands market themselves on naturalness. The words "thiên nhiên" (natural), "thuần chay" (vegan), and "organic" appear across product lines from…
What Happens to a Vietnamese Beauty Brand After a Conglomerate Buys It
In February 2026, Marico announced the acquisition of a 75% stake in Skinetiq - the Vietnamese D2C company behind skincare brand Candid…
The Brightening Market Is Splitting in Two – and Vietnam Sits at the Fault Line
Brightening skincare is the most commercially significant category in Southeast Asia - and it is fracturing. What was once a single segment…
Japan’s Beauty Exports Fell 38%. Here’s What It Actually Means
Japan beauty exports peaked at 683.9 billion yen in 2021 and fell to 422.9 billion yen by 2024 - a 38% decline…
Why Vietnamese Beauty Brands Sell Low and Buy High
Vietnamese beauty brands represent less than 10% of their own domestic market - a $2.66 billion industry where over 90% of value…
What China’s Cosmetics Exodus Tells Us About the Limits of Prestige Beauty
La Prairie recorded its third consecutive year of declining sales in 2025. In the same reporting period, Eucerin - a dermatological brand…