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Market Report

Recession Glam Is Reshaping Asian Beauty. V-Beauty Is Positioned to Win It

Recession glam beauty is reshaping Asia Pacific - a market worth $183 billion that grew just 1.4% in 2024, while Vietnam fragrance sales jumped…

April 23, 2026  •  6 min read
Why No One Covers Vietnamese Skincare in English
Opinion

Why No One Covers Vietnamese Skincare in English

April 21, 2026
Vietnam’s Clean Beauty Paradox: Traditional Ingredients, Unregulated Claims
Analysis

Vietnam’s Clean Beauty Paradox: Traditional Ingredients, Unregulated Claims

April 16, 2026
What Happens to a Vietnamese Beauty Brand After a Conglomerate Buys It
Opinion

What Happens to a Vietnamese Beauty Brand After a Conglomerate Buys It

April 15, 2026
The Brightening Market Is Splitting in Two – and Vietnam Sits at the Fault Line
Analysis

The Brightening Market Is Splitting in Two – and Vietnam Sits at the Fault Line

April 8, 2026
Japan’s Beauty Exports Fell 38%. Here’s What It Actually Means
Analysis

Japan’s Beauty Exports Fell 38%. Here’s What It Actually Means

April 1, 2026
Why Vietnamese Beauty Brands Sell Low and Buy High
Market Report

Why Vietnamese Beauty Brands Sell Low and Buy High

March 31, 2026
What China’s Cosmetics Exodus Tells Us About the Limits of Prestige Beauty
Opinion

What China’s Cosmetics Exodus Tells Us About the Limits of Prestige Beauty

March 25, 2026
L’Oréal Is Already in Vietnam. The Window for V-Beauty Is Narrower Than It Looks
Analysis

L’Oréal Is Already in Vietnam. The Window for V-Beauty Is Narrower Than It Looks

March 24, 2026
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