Insights
11 articles
Analysis
Proya Wants a Global Top Ten: Its Core Market Just Contracted
The company that proved a Chinese skincare brand could lead its home market just posted the first revenue decline of its listed life -…
Opinion
Eternal Group Bets on Niche Fragrance as Its Route Into China
Market Report
Recession Glam Is Reshaping Asian Beauty. V-Beauty Is Positioned to Win It
Opinion
Why No One Covers Vietnamese Skincare in English
Analysis
Vietnam’s Clean Beauty Paradox: Traditional Ingredients, Unregulated Claims
Opinion
What Happens to a Vietnamese Beauty Brand After a Conglomerate Buys It
Analysis
The Brightening Market Is Splitting in Two – and Vietnam Sits at the Fault Line
Analysis
Japan’s Beauty Exports Fell 38%. Here’s What It Actually Means
Market Report
Why Vietnamese Beauty Brands Sell Low and Buy High
Opinion
What China’s Cosmetics Exodus Tells Us About the Limits of Prestige Beauty
La Prairie recorded its third consecutive year of declining sales in 2025. In the same reporting period, Eucerin - a dermatological brand…
Analysis
L’Oréal Is Already in Vietnam. The Window for V-Beauty Is Narrower Than It Looks
V-beauty's competitive window is narrowing. In 2025, more than 20 international beauty brands closed stores or withdrew from China. The exits cut…