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L’Oréal Is Already in Vietnam. The Window for V-Beauty Is Narrower Than It Looks
Analysis

L’Oréal Is Already in Vietnam. The Window for V-Beauty Is Narrower Than It Looks

V-beauty's competitive window is narrowing. In 2025, more than 20 international beauty brands closed stores or withdrew from China. The exits cut…

March 24, 2026
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