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Analysis

Vietnam’s Clean Beauty Paradox: Traditional Ingredients, Unregulated Claims

Vietnam's beauty brands market themselves on naturalness. The words "thiên nhiên" (natural), "thuần chay" (vegan), and "organic" appear across product lines from Cocoon to…

April 16, 2026  •  9 min read
The Brightening Market Is Splitting in Two – and Vietnam Sits at the Fault Line
Analysis

The Brightening Market Is Splitting in Two – and Vietnam Sits at the Fault Line

April 8, 2026
 Japan’s Beauty Exports Fell 38%. Here’s What It Actually Means
Analysis

Japan’s Beauty Exports Fell 38%. Here’s What It Actually Means

April 1, 2026
 L’Oréal Is Already in Vietnam. The Window for V-Beauty Is Narrower Than It Looks
Analysis

L’Oréal Is Already in Vietnam. The Window for V-Beauty Is Narrower Than It Looks

March 24, 2026