Mamonde to Shut China Online Stores After 21 Years
The closure adds to the retreat of legacy K-beauty brands in China as weaker channel performance and tougher local competition continue to pressure older market-entry models.
The closure adds to the retreat of legacy K-beauty brands in China as weaker channel performance and tougher local competition continue to pressure older market-entry models.
The move gives the Vietnamese vegan cosmetics brand a formal distribution foothold in France, with a Paris activation scheduled for April as part of the market entry.
La Prairie recorded its third consecutive year of declining sales in 2025. In the same reporting period, Eucerin – a dermatological brand that does not advertise with celebrities, does not sell in department stores, and does not have a heritage story – grew by double digits for the fifth year running. These two brands sit…
Vietnamese skincare has a counterfeit problem. In 2024, Vietnamese authorities identified nearly 5,000 counterfeit cosmetics incidents – and the fake networks operate primarily through the same channels where authentic products are sold: Shopee, Lazada, and TikTok Shop. A popular product selling well is exactly what attracts fake sellers, which means the more a brand succeeds,…