THOME has appointed LE SSERAFIM member Kazuha as the face of Twenty Up, its new beauty device designed for consumers in their twenties. The brand said the campaign will begin rolling out on April 29 across its official Instagram, X, and YouTube channels.
Device Positioning Targets Younger Consumers
THOME said Twenty Up is built around low-irritation design and uses droplet ultrasound technology. The product is positioned around two main use cases: soothing skin and supporting skin barrier care, and improving makeup adherence and wear.
The brand also said the device was developed with common skin concerns among younger consumers in mind, including imbalance caused by external stress and irregular routines. It is being marketed as a compact product with a more accessible price point and design cues aimed at Gen Z buyers.
Campaign Expands Brand Visibility Push
According to THOME, the campaign video will run under the concept “For your glow-up journey” and present Kazuha across three visual settings. The company said it will also release additional visual content, behind-the-scenes footage, and out-of-home advertising as part of a broader marketing rollout.
For Dewsia readers, the significance is less the endorsement alone than the category signal behind it. THOME is using celebrity-led branding to position a beauty device as part of a younger consumer’s everyday skincare routine rather than as a specialist aesthetic product.
