Tag
K-Beauty
Korean skincare, brands, launches, strategy, exports, and the commercial logic behind K-beauty.
26 articles
K
Filter:
Routine
Korean Skincare Routine for Humid Weather: What to Keep, What to Drop
The Korean skincare routine for humid weather requires a different approach than the 10-step sequence developed for Seoul's temperate climate. The routine was not…
Comparison
Is Korean Skincare Cheaper in Vietnam? An Honest Answer
The assumption is reasonable: Vietnam is in Asia, Korean skincare comes from Asia, therefore buying Korean…
Brand News
Vaseline Taps Jennie for Global Body Care Push
The appointment gives Vaseline a high-visibility ambassador as Unilever expands its body care positioning around Gluta-Hya and Pro Derma.
Brand News
Dr. Jart+ Could Return to Korean Ownership in Acquisition Talks
The talks could bring one of K-beauty’s best-known global brands back under Korean control after years inside Estée Lauder’s portfolio.
Brand News
Amorepacific Reopens AMORE YONGSAN Flagship in Seoul
Brand News
PURESEOUL Plans to Nearly Double UK Store Network
Market & Industry
K-Beauty Dealmaking Hits Record as Investor Interest Grows
Brand News
John Lewis Expands K-Beauty Offer Through Skin Cupid Partnership
Brand News
THOME Taps Kazuha for Gen Z Beauty Device Campaign
Market & Industry
CJ Olive Young Takes Flagship Beauty Festival to Japan
Brand News
Luna Uses Tokyo Pop-Up to Deepen Japan Retail Position
Market & Industry