Tag

K-Beauty

Korean skincare, brands, launches, strategy, exports, and the commercial logic behind K-beauty.

33 articles

K

Beauty Brand thim beauty Lands Harrods Pharmacy Listing

The Korean brand has brought its full skincare range to Harrods' Knightsbridge flagship, marking its first major UK department-store listing.

August 25, 2026 • 1 min read

K-Beauty Dermocosmetics Is Targeting SEA. V-Beauty Has No Answer

Aestura - Amorepacific's dermatological skincare brand, distributed in 4,500 hospitals and clinics across South Korea -…

July 28, 2026 • 7 min read

Thome twenty up device

THOME Twenty Up: What Kazuha’s Beauty Device Actually Does

A LE SSERAFIM member, an ultrasonic wand, and a promise of "glow-up." The one thing the campaign leaves…

July 7, 2026 • 6 min read

Market & Industry

Kruidvat Launches First Own-Brand K-Beauty Range in Benelux

The rollout shows K-beauty moving deeper into European mass retail, with a major drugstore chain now adapting the category under its own label.

June 18, 2026 • 1 min read

Anua Selfridges Manchester pop-up for PDRN skincare launch

Anua Brings Selfridges Pop-Up Tour to Manchester

Laneige Seoul flagship reopening in Myeong-dong with personalised beauty services

Laneige Reopens Seoul Flagship With Personalized Beauty Focus

KorinMi funding supports K-beauty clinic expansion in India

KorinMi Secures $1.2 Million to Expand K-Beauty Clinics in India

Woman applying toner in morning routine — fewer steps for Korean skincare in humid weather

Korean Skincare Routine for Humid Weather: What to Keep, What to Drop

V-beauty vs. K-beauty price comparison

Is Korean Skincare Cheaper in Vietnam? An Honest Answer

Vaseline Jennie global ambassador campaign for body care

Vaseline Taps Jennie for Global Body Care Push

Dr. Jart+ Could Return to Korean Ownership in Acquisition Talks

Amorepacific Yongsan flagship reopening in Seoul with AI beauty services

Amorepacific Reopens AMORE YONGSAN Flagship in Seoul

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