Tag
K-Beauty
Korean skincare, brands, launches, strategy, exports, and the commercial logic behind K-beauty.
31 articles
K
Filter:
Brand Review
THOME Twenty Up: What Kazuha’s Beauty Device Actually Does
A LE SSERAFIM member, an ultrasonic wand, and a promise of "glow-up." The one thing the campaign leaves out is how much a home…
Market & Industry
Kruidvat Launches First Own-Brand K-Beauty Range in Benelux
The rollout shows K-beauty moving deeper into European mass retail, with a major drugstore chain now adapting the category under its own label.
Brand News
Anua Brings Selfridges Pop-Up Tour to Manchester
The Manchester stop extends Anua’s UK retail activation around PDRN skincare, with Selfridges continuing to serve as a launch platform for Korean beauty brands.
Brand News
Laneige Reopens Seoul Flagship With Personalized Beauty Focus
The redesigned store strengthens Laneige’s retail experience strategy in Seoul with bespoke services across skincare, complexion, and lip categories.
Brand News
KorinMi Secures $1.2 Million to Expand K-Beauty Clinics in India
Routine
Korean Skincare Routine for Humid Weather: What to Keep, What to Drop
Comparison
Is Korean Skincare Cheaper in Vietnam? An Honest Answer
Brand News
Vaseline Taps Jennie for Global Body Care Push
Brand News
Dr. Jart+ Could Return to Korean Ownership in Acquisition Talks
Brand News
Amorepacific Reopens AMORE YONGSAN Flagship in Seoul
Brand News
PURESEOUL Plans to Nearly Double UK Store Network
Market & Industry