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K-Beauty

Korean skincare, brands, launches, strategy, exports, and the commercial logic behind K-beauty.

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Brand News

Hero Co-Founder Launches Vize With K-Beauty-Inspired Sunscreen

Ju Rhyu and dermatologist Aimee Paik are launching a U.S. sun care brand built around the lightweight textures and skincare-first approach associated with Korean sunscreen.

September 16, 2026  •  1 min read
Brand News

K-Beauty Brings 64,000 New Customers to THG Beauty in H1

THG identified K-beauty as a significant acquisition driver as its Beauty division reached £500.2 million in first-half revenue.

September 14, 2026  •  1 min read
Brand News

Beauty Brand thim beauty Lands Harrods Pharmacy Listing

The Korean brand has brought its full skincare range to Harrods' Knightsbridge flagship, marking its first major UK department-store listing.

August 25, 2026  •  1 min read
Analysis

K-Beauty Dermocosmetics Is Targeting SEA. V-Beauty Has No Answer

Aestura - Amorepacific's dermatological skincare brand, distributed in 4,500 hospitals and clinics across South Korea - launched on…

July 28, 2026  •  7 min read
Thome twenty up device
Brand Review

THOME Twenty Up: What Kazuha’s Beauty Device Actually Does

July 7, 2026
Kruidvat K-beauty own-brand skincare launch in Benelux
Market & Industry

Kruidvat Launches First Own-Brand K-Beauty Range in Benelux

June 18, 2026
Anua Selfridges Manchester pop-up for PDRN skincare launch
Brand News

Anua Brings Selfridges Pop-Up Tour to Manchester

June 17, 2026
Laneige Seoul flagship reopening in Myeong-dong with personalised beauty services
Brand News

Laneige Reopens Seoul Flagship With Personalized Beauty Focus

June 10, 2026
KorinMi funding supports K-beauty clinic expansion in India
Brand News

KorinMi Secures $1.2 Million to Expand K-Beauty Clinics in India

June 8, 2026
Woman applying toner in morning routine — fewer steps for Korean skincare in humid weather
Routine

Korean Skincare Routine for Humid Weather: What to Keep, What to Drop

June 1, 2026
V-beauty vs. K-beauty price comparison
Comparison

Is Korean Skincare Cheaper in Vietnam? An Honest Answer

May 27, 2026
Vaseline Jennie global ambassador campaign for body care
Brand News

Vaseline Taps Jennie for Global Body Care Push

May 26, 2026
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