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J-Beauty

Japanese beauty, product philosophy, retail, brand positioning, and J-beauty market developments.

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Japanese skincare expanding into Nordic markets
Brand News

Kao Expands Curél Into Nordic Markets and Finland

The Japanese skincare brand will launch in Sweden, Norway, Denmark, and Finland from September 2026 as Kao continues its European rollout.

August 27, 2026  •  1 min read
The Japanese palm-press method for applying hydrating lotion
Routine

Japanese Skincare Routine: The Minimalist Approach That Survives Tropical Heat

The Korean ten-step routine was designed for Seoul winters. In Hanoi in July, it slides off…

July 9, 2026  •  7 min read
Brand Review

Hada Labo: The Japanese Brand That Defined “Hydration First”

Hada Labo's most famous product advertises "four types of hyaluronic acid." Its premium version advertises eight. The number…

July 8, 2026  •  7 min read
Curél Netherlands launched through Etos Derma in Kao’s Europe expansion
Brand News

Kao Launches Curél in the Netherlands

The rollout extends Kao’s dermocosmetics push in Europe, with Curél entering the Dutch market through a drugstore-led distribution model.

June 4, 2026  •  1 min read
Samyang Soda Aromatic acquisition in Japan expands fragrance ingredient reach
Brand News

Samyang Group Moves Into Fragrance With Soda Aromatic Deal

June 1, 2026
V-beauty vs. K-beauty price comparison
Comparison

Is Korean Skincare Cheaper in Vietnam? An Honest Answer

May 27, 2026
Biore price increase in Japan tied to higher material costs
Brand News

Biore Price Increase in Japan as Kao Raises Prices

May 27, 2026
Shiseido Q1 sales decline in 2026 amid mixed brand performance
Brand News

Shiseido Q1 Sales Fall 3% as Brand Performance Diverges

May 14, 2026
CJ Olive Young Japan showcase featuring 55 K-beauty brands
Market & Industry

CJ Olive Young Takes Flagship Beauty Festival to Japan

April 27, 2026
Luna Japan pop-up in Tokyo supporting retail expansion
Brand News

Luna Uses Tokyo Pop-Up to Deepen Japan Retail Position

April 24, 2026
Shiseido Q1 sales decline in 2026 amid mixed brand performance
Brand News

Shiseido Brings Creative Unit Back Into Parent Company

April 20, 2026
Addiction Taiwan exit after closure of last physical counter
Brand News

Addiction to Exit Taiwan After Closing Last Physical Counter

April 20, 2026
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