Addiction will close its last physical counter in Taiwan at the end of May, with its official website set to continue for a limited period before the brand exits the market. Staff at the counter said the withdrawal would follow the store closure.
Offline Contraction and Regulatory Pressure
The brand entered Taiwan in June 2017 and over time reduced its local physical presence to a single counter at Shin Kong Mitsukoshi Xinyi A11 in Taipei. The closure comes as smaller imported beauty brands face pressure from weak offline economics and high department store operating expenses.
A second pressure point is Taiwan’s full Product Information File, or PIF, implementation in July. The rule will require cosmetics and fragrance products to maintain fuller safety and ingredient documentation, raising compliance costs for brands with limited scale in the market.
Wider Taiwan Beauty Market Adjustment
The move matters less as an isolated brand closure than as a sign of tightening conditions for imported beauty labels in Taiwan. For smaller prestige and niche brands, the combination of higher regulatory costs and limited retail scale is becoming harder to absorb.
