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K-Beauty

Korean skincare, brands, launches, strategy, exports, and the commercial logic behind K-beauty.

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Superdrug K-beauty expansion across 400 UK stores
Market & Industry

Superdrug Expands K-Beauty to 400 Stores in the UK

The rollout shows K-beauty moving deeper into mainstream UK retail, with ingredient-led demand helping support the category’s expansion.

April 17, 2026  •  1 min read
LG H&H startup support program for K-beauty founders in Seoul
Market & Industry

LG H&H Partners With SBA to Back K-Beauty Startups

The partnership extends corporate support for early-stage beauty and wellness companies in Seoul, with commercialisation, overseas expansion and possible investment built into the programme.

April 13, 2026  •  1 min read
K-beauty exports to the US overtake China in 2025
Market & Industry

U.S. Overtakes China as Top Market for South Korean Cosmetics

April 3, 2026
Mamonde China exit after the closure of its online stores
Brand News

Mamonde to Shut China Online Stores After 21 Years

April 2, 2026
Vietnamese skincare products on retail shelf - V-beauty import/export market analysis
Market Report

Why Vietnamese Beauty Brands Sell Low and Buy High

March 31, 2026
ingestible K-beauty drinks from Clöud Café launching at Ulta
Brand News

Clöud Café Enters Ulta Beauty With Ingestible K-Beauty Range

March 27, 2026
K-beauty military retail distribution deal led by Landing International
Market & Industry

Landing International Expands K-Beauty Into U.S. Military Retail Channels

March 27, 2026
Foreign investment in K-beauty stocks amid broader South Korea market selloff
Market & Industry

Foreign Investors Rotate Into K-Beauty Despite Broader Korea Selloff

March 26, 2026
Beauty of Joseon
Brand News

Beauty of Joseon Stages UK Pop-Up to Deepen Retail Engagement

March 25, 2026
Four minimalist skincare bottles
Routine

Rice Water Skincare: Does It Actually Work?

March 23, 2026
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