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K-Beauty

Korean skincare, brands, launches, strategy, exports, and the commercial logic behind K-beauty.

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Brand News

Dr. Jart+ Could Return to Korean Ownership in Acquisition Talks

The talks could bring one of K-beauty’s best-known global brands back under Korean control after years inside Estée Lauder’s portfolio.

May 20, 2026  •  1 min read
Amorepacific Yongsan flagship reopening in Seoul with AI beauty services
Brand News

Amorepacific Reopens AMORE YONGSAN Flagship in Seoul

The revamped store adds AI diagnostics, bespoke product services and research-led experiences as Amorepacific pushes deeper into personalised beauty retail.

May 18, 2026  •  1 min read
PURESEOUL UK expansion across specialist K-beauty retail stores
Brand News

PURESEOUL Plans to Nearly Double UK Store Network

May 6, 2026
K-beauty M&A growth in South Korea’s beauty sector
Market & Industry

K-Beauty Dealmaking Hits Record as Investor Interest Grows

May 5, 2026
John Lewis K-beauty expansion through Skin Cupid partnership
Brand News

John Lewis Expands K-Beauty Offer Through Skin Cupid Partnership

May 4, 2026
THOME Kazuha campaign for the Twenty up beauty device
Brand News

THOME Taps Kazuha for Gen Z Beauty Device Campaign

April 29, 2026
CJ Olive Young Japan showcase featuring 55 K-beauty brands
Market & Industry

CJ Olive Young Takes Flagship Beauty Festival to Japan

April 27, 2026
Luna Japan pop-up in Tokyo supporting retail expansion
Brand News

Luna Uses Tokyo Pop-Up to Deepen Japan Retail Position

April 24, 2026
K-beauty products lead multiple bestseller categories on Qoo10 Japan
Market & Industry

K-Beauty Tops Multiple Beauty Categories on Qoo10 Japan

April 22, 2026
Superdrug K-beauty expansion across 400 UK stores
Market & Industry

Superdrug Expands K-Beauty to 400 Stores in the UK

April 17, 2026
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