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K-Beauty

Korean skincare, brands, launches, strategy, exports, and the commercial logic behind K-beauty.

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PURESEOUL UK expansion across specialist K-beauty retail stores
Brand News

PURESEOUL Plans to Nearly Double UK Store Network

The expansion signals continued confidence in specialist K-beauty retail in the UK, even as product trends and consumer adoption move more slowly than in Korea.

May 6, 2026  •  2 min read
K-beauty M&A growth in South Korea’s beauty sector
Market & Industry

K-Beauty Dealmaking Hits Record as Investor Interest Grows

Rising exports and stronger global demand are drawing more capital into South Korea’s beauty sector, with deal activity spreading from brands into packaging, manufacturing and distribution.

May 5, 2026  •  1 min read
John Lewis K-beauty expansion through Skin Cupid partnership
Brand News

John Lewis Expands K-Beauty Offer Through Skin Cupid Partnership

May 4, 2026
THOME Kazuha campaign for the Twenty up beauty device
Brand News

THOME Taps Kazuha for Gen Z Beauty Device Campaign

April 29, 2026
CJ Olive Young Japan showcase featuring 55 K-beauty brands
Market & Industry

CJ Olive Young Takes Flagship Beauty Festival to Japan

April 27, 2026
Luna Japan pop-up in Tokyo supporting retail expansion
Brand News

Luna Uses Tokyo Pop-Up to Deepen Japan Retail Position

April 24, 2026
K-beauty products lead multiple bestseller categories on Qoo10 Japan
Market & Industry

K-Beauty Tops Multiple Beauty Categories on Qoo10 Japan

April 22, 2026
Superdrug K-beauty expansion across 400 UK stores
Market & Industry

Superdrug Expands K-Beauty to 400 Stores in the UK

April 17, 2026
LG H&H startup support program for K-beauty founders in Seoul
Market & Industry

LG H&H Partners With SBA to Back K-Beauty Startups

April 13, 2026
K-beauty exports to the US overtake China in 2025
Market & Industry

U.S. Overtakes China as Top Market for South Korean Cosmetics

April 3, 2026
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