Dr. Jart acquisition talks are under way as Korean private equity firm PTA Partners pursues a joint deal to buy Have & Be, the company behind the brand, from Estée Lauder. If completed, the transaction would return Dr. Jart+ to Korean ownership.
Ownership Shift Back in Play
Estée Lauder acquired Have & Be in stages, taking full control of the business in 2019 after first investing in the company in 2015. A sale would mark a significant ownership change for one of the most internationally visible K-beauty brands.
The current talks suggest that Dr. Jart+ remains strategically valuable despite a more difficult global beauty environment. For Korean buyers, the appeal is likely to rest on the brand’s established international recognition and its position in dermatologist-inspired skincare.
Strategic Signal for K-Beauty
For Dewsia readers, the relevance goes beyond one transaction. If a deal goes through, it would show that Korean financial buyers still see strong value in reclaiming globally scaled K-beauty assets rather than only building new brands from scratch.
