Vaseline has named Jennie as global ambassador for its Body Care Collection. The Unilever-owned brand said the partnership will support campaigns across key markets for its Gluta-Hya and Pro Derma ranges.
Body Care Focus
The company said Jennie will front marketing for Gluta-Hya, a range positioned around lightweight textures and performance-led ingredients, and Pro Derma, which targets dryness and dullness. The move places one of K-pop’s most internationally visible figures behind Vaseline’s broader body care push rather than a single product line.
For Dewsia readers, the commercial point is category positioning. Vaseline is using celebrity scale to reinforce body care as a more premiumized and image-led segment, not only a functional staples category.
