Eternal Group will host a seminar at Esxence 2026 focused on how fragrance brands can enter and scale in China. The session, titled Paving the Way to China Fragrance Market, is scheduled for June 5 in Milan and will cover regulation, market entry strategy, and consumer behavior.
China Market Access Focus
The seminar will address compliance issues, including hygiene inspection requirements and National Medical Products Administration rules. Eternal Group said the session will also examine how fragrance brands can build distribution from digital platforms into offline retail.
The panel is set to include representatives from InvestHK, the Xuelei Fragrance Museum, Experience 11 Limited, and Eternal Group. The company is also offering private consultations during Esxence for brands looking at China entry or expansion.
Fragrance Positioning in China
Eternal Group said the session will include discussion of Gen Z fragrance demand and what it described as the “perfume effect” among younger Chinese luxury consumers. The company framed the event as a practical guide for international fragrance brands seeking a clearer route into mainland China, Hong Kong, and Macau.
For Dewsia readers, the item is relevant less as a standalone market development than as a trade signal. Suppliers and brand partners are continuing to use major fragrance events to position China access, compliance, and local consumer knowledge as commercial services in their own right.
