Market & Industry

Indonesia Seizes More Than Two Million Illegal Cosmetic Products

The crackdown highlights the scale of compliance risk in Indonesia’s beauty market, particularly around unregistered imports and online resale.

Indonesia illegal cosmetics seizure by BPOM in crackdown on unregistered imports

Indonesia’s food and drug regulator BPOM has seized 2,082,039 units of illegal cosmetic products in a crackdown on unregistered imports. Authorities said the products covered 956 product lines with an estimated value of IDR 27.6 billion, or about $1.7 million.

Unregistered Imports Under Scrutiny

The case followed consumer complaints and led investigators to an importer and reseller operating in Tangerang. Most of the seized products were reportedly imported from China without registration approval, placing them outside Indonesia’s legal cosmetics framework.

The scale of the seizure matters because it shows how much unregistered product can still move through the market before enforcement catches up. For brands and distributors, the case underlines the importance of local registration, traceability and import compliance in Southeast Asia’s beauty trade.

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