Market & Industry
Kruidvat Launches First Own-Brand K-Beauty Range in Benelux
The rollout shows K-beauty moving deeper into European mass retail, with a major drugstore chain now adapting the category under its own label.
Indonesia Seizes More Than Two Million Illegal Cosmetic Products
Tops Launches Standalone LOOKS Beauty Store in Thailand
China’s Cosmetics Trade Tops $24.8 Billion in 2025
Guardian Vietnam Adds Four Hanoi Stores in Early 2026 Push
Eternal Beauty Adds Four Stores in China Expansion Push
Jieya Shares Returns to Profit as OEM Sales Jump
K-Beauty Dealmaking Hits Record as Investor Interest Grows
CJ Olive Young Takes Flagship Beauty Festival to Japan
K-Beauty Tops Multiple Beauty Categories on Qoo10 Japan
The rankings point to continued strength for Korean beauty brands in Japan’s online channel, with compact formats, multi-use products and entry-level pricing helping drive demand.
Vietnam Orders Recall of 107 Cosmetics Batches Over Banned Steroid
The enforcement action targets a whitening and anti-acne cream found to contain dexamethasone, a corticosteroid that is not permitted in cosmetics in Vietnam.
Sa Sa International Reports 30.9% Fourth-Quarter Sales Growth
The quarter points to a stronger rebound in Asian beauty retail, with Hong Kong and Macau again driving most of Sa Sa’s growth.
Superdrug Expands K-Beauty to 400 Stores in the UK
The rollout shows K-beauty moving deeper into mainstream UK retail, with ingredient-led demand helping support the category’s expansion.
LG H&H Partners With SBA to Back K-Beauty Startups
The partnership extends corporate support for early-stage beauty and wellness companies in Seoul, with commercialisation, overseas expansion and possible investment built into the programme.
Hong Kong Cosmetics Retail Sales Rise 16.4% in February
The February increase points to stronger momentum in Hong Kong beauty retail as visitor arrivals and broader consumer spending continue to recover.
U.S. Overtakes China as Top Market for South Korean Cosmetics
The shift marks a major change in K-beauty’s export map as growth in the U.S. offsets a prolonged decline in shipments to China.
Estée Lauder and Puig Confirm Merger Talks
A potential combination would deepen Estée Lauder’s fragrance exposure as the group looks to rebalance under pressure in prestige beauty and China.