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Sa Sa International Reports 30.9% Fourth-Quarter Sales Growth

The quarter points to a stronger rebound in Asian beauty retail, with Hong Kong and Macau again driving most of Sa Sa’s growth.

Cezary Kowalski
April 17, 2026 1 min read
Sa Sa International sales growth in Hong Kong and Macau.

Sa Sa International reported unaudited revenue of HKD 1.233 billion for the quarter ended March 31, 2026, up 30.9% year on year. The company’s offline business generated HKD 1.068 billion, rising 33%, while online sales reached HKD 166 million, up 18.9%.

Hong Kong and Macau Lead the Recovery

Online, mainland China remained Sa Sa’s largest market, accounting for 42.2% of e-commerce sales, followed by Hong Kong and Macau at 36.2%. The company attributed the quarter to a rebound in its core Hong Kong and Macau markets, the return of tourist spending, and continued focus on trending beauty products and authentic goods.

For Dewsia readers, the significance is retail-side momentum rather than a one-off spike. The results suggest travel-linked beauty spending remains a meaningful growth driver in Hong Kong and Macau, while online sales continue to give Sa Sa exposure to mainland demand. That final sentence is an inference based on the company’s regional revenue mix.

Cezary Kowalski

I'm a journalist and editor with a background in trade publishing. I started Dewsia because the Asian beauty market - and Vietnamese skincare in particular - had no dedicated English-language editorial coverage. Not blogs, not influencer content: reporting. Brand histories, market data, regulatory shifts, and ingredient sourcing. Dewsia covers the full scope - news and analysis across Vietnamese, Korean, Japanese, and Chinese beauty - with a focus on the markets and brands that Western media overlooks.

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