Brand News
PURESEOUL Plans to Nearly Double UK Store Network
The expansion signals continued confidence in specialist K-beauty retail in the UK, even as product trends and consumer adoption move more slowly than in Korea.
John Lewis Expands K-Beauty Offer Through Skin Cupid Partnership
The partnership gives K-beauty broader access to UK department store retail through a specialist-led model spanning online and physical points of sale.
Eternal Beauty Launches Rinse-Free Beauty Packaging Recycling in Hong Kong
The program lowers a common barrier to cosmetics recycling by allowing consumers to return used fragrance and skincare packaging without washing or disassembling it.
THOME Taps Kazuha for Gen Z Beauty Device Campaign
The move gives THOME a high-visibility ambassador as the brand pushes a compact skincare device aimed at consumers in their twenties.
Lafang Jiahua Posts First Annual Loss Since IPO
The 2025 results point to mounting pressure on older mass-market Chinese beauty groups as offline weakness and higher selling costs outweigh e-commerce growth.
Luna Uses Tokyo Pop-Up to Deepen Japan Retail Position
The activation supports Luna’s Japan push as the Aekyung Industrial brand says its local offline distribution has already expanded to more than 10,000 points of sale.
Proya Passes $1.45 Billion in 2025 Revenue
The 2025 results show how heavily China’s largest domestic beauty groups still rely on online sales, even as growth shifts across brand and category lines.
Shiseido Brings Creative Unit Back Into Parent Company
The internal merger will move Shiseido Creative’s branding and communication functions directly under the group’s main corporate structure from June.