News
U.S. Overtakes China as Top Market for South Korean Cosmetics
The shift marks a major change in K-beauty’s export map as growth in the U.S. offsets a prolonged decline in shipments to China.
Mamonde to Shut China Online Stores After 21 Years
The closure adds to the retreat of legacy K-beauty brands in China as weaker channel performance and tougher local competition continue to pressure older market-entry models.
Estée Lauder and Puig Confirm Merger Talks
A potential combination would deepen Estée Lauder’s fragrance exposure as the group looks to rebalance under pressure in prestige beauty and China.
Cocoon Enters France Through Orien Trade Partnership
The move gives the Vietnamese vegan cosmetics brand a formal distribution foothold in France, with a Paris activation scheduled for April as part of the market entry.
Lucas Meyer Cosmetics Unveils Vegan PDRN Alternative at PCHi 2026
The launch targets formulators looking for faster-acting hydration and plumping claims without relying on animal-derived PDRN or higher-cost hyaluronic acid systems.
Shiseido Expands Caroline Foo’s Role to Cover Malaysia and Indonesia
The dual-market appointment points to a more integrated Southeast Asia structure as Shiseido looks to align growth strategy and operations across Malaysia and Indonesia.
Clöud Café Enters Ulta Beauty With Ingestible K-Beauty Range
The launch pushes K-beauty further into ingestible wellness at Ulta, adding collagen drinks to a retail mix still dominated by topical products.
Landing International Expands K-Beauty Into U.S. Military Retail Channels
The deal gives selected Korean beauty brands access to a global military retail network that Landing International says reaches more than 10 million consumers.