JiYu has raised $6.5 million in growth capital to expand across North America and accelerate clinical product development. The Korean skincare brand said the funding will support its U.S. market push as it tracks toward more than $70 million in annual revenue in 2026.
North America Expansion Plan
The company said the round included private investors and strategic beauty industry partners, although it did not name them. JiYu said the funding will be used to deepen its North American presence and expand its work in clinical dermatology research.
JiYu said it operates in both Seoul and the United States and sells through Amazon, TikTok Shop, and its website. That matters commercially because the raise is tied not only to product development but also to scaling distribution in Western channels, where K-beauty continues to gain retail traction.
Revenue Target and Brand Positioning
The company said it is on track for more than $70 million in 2026 revenue, representing triple-digit year-on-year growth. JiYu describes its offer as science-backed Korean skincare developed and manufactured in South Korea for Western consumers.
For buyers and distributors, the signal is straightforward: JiYu is using fresh capital to pair brand expansion with more clinically oriented product development, a combination that can strengthen both market access and positioning in premium K-beauty. This point is an inference based on the company’s stated use of funds and channel footprint.
