Proya has reported 2025 operating revenue of RMB 10.597 billion, about $1.45 billion, down 1.68% year on year. Net profit attributable to shareholders reached RMB 1.49 billion, about $204 million, down 3.5%.
Online Channels Still Dominate
The company said online channels accounted for 95.58% of total revenue in 2025, leaving offline at 4.42%. Its direct online sales were led by platforms including Tmall, Douyin, JD.com, Kuaishou, and Pinduoduo.
That channel mix remains one of the clearest signals in the results. Proya is already operating at a national scale, but the business is still overwhelmingly digital rather than retail-led. This last sentence is an inference based on the disclosed sales split.
Growth Shifts Across Brands
The Proya flagship brand remained the core business, generating RMB 7.689 billion, about $1.05 billion, though that was down 10.39% year on year. Caitang grew 5.37% to RMB 1.255 billion, about $172 million, while Off & Relax rose 102.19% to RMB 744 million, about $102 million, making it the company’s fastest-growing brand.
Skincare remained the largest category at RMB 8.182 billion, about $1.12 billion, equal to 77.29% of core business revenue. Proya also said first-quarter 2026 revenue fell 2.29% year on year to RMB 2.305 billion, about $316 million, while net profit declined 6.05% to RMB 367 million, about $50 million.
