Ruoyuchen has agreed to acquire Erno Laszlo for $43.8 million, giving the Chinese company 100% ownership of the brand and its affiliated entities. According to the company announcement cited in market coverage, the share purchase agreement was signed on April 10.
Global Brand Control Shifts to Chinese Ownership
According to the transaction details cited in the report, Ruoyuchen’s wholly owned subsidiary will acquire Bespoke Holding Corporation, Erno Laszlo Group Ltd., and related affiliated companies from Bespoke Global LP. Once completed, Erno Laszlo’s global business will be consolidated into Ruoyuchen’s financial statements.
The report said Erno Laszlo, Inc. serves as the U.S. operating entity and manages North American sales and distribution outside mainland China, while Oulunasi Trading (Shanghai) Co., Ltd. operates as the China entity. Most of the brand’s intellectual property, including trademarks and formulations, is held by the U.S. business.
Prestige Skincare Expansion
The target companies generated about $60.0 million in revenue in 2025 and recorded a net loss of about $3.3 million, according to the figures cited in the report. As of December 31, 2025, consolidated net assets stood at about $1.5 million.
Erno Laszlo entered China in 2014, and, according to the report, China became its fastest-growing market in Asia by 2020, accounting for 50% of global sales at that point. The brand has also built distribution through Tmall, Douyin, Sephora, and premium department stores in China.
