Clöud Café has entered Ulta Beauty, marking the Korean collagen drink brand’s first move into a beauty retail environment. The brand is now available online, with an in-store rollout beginning March 29, according to the launch details.
Ingestible Beauty Moves Into Retail
The launch makes Clöud Café the first coffee and matcha brand in Ulta’s Wellness assortment. The range includes ingestible products formulated with marine collagen, hyaluronic acid, and multivitamin blends, extending K-beauty positioning beyond skincare applied on the skin.
Clöud Café had previously sold through direct-to-consumer channels, Amazon, and Asian marketplaces. The Ulta listing, therefore, represents a shift from online-led distribution into a specialist beauty retail setting.
Assortment and Category Signal
The initial lineup includes Black Coffee, Matcha Latte, and Strawberry Milk, alongside Ulta-exclusive flavors Ube Latte and Pistachio Matcha Latte. That mix suggests the launch is being positioned as both a wellness play and a differentiated retail assortment.
For the trade, the significance is category expansion. The move points to growing retailer interest in “beauty-from-within” products as a complementary route to skin, hair, and nail positioning inside K-beauty. This final point is an inference based on the stated launch rationale and assortment.
