China’s cosmetics trade exceeded RMB 170 billion, or about $24.8 billion, in 2025, according to data from the General Administration of Customs cited in the source material. Total omnichannel cosmetics transactions also stayed above RMB 1.1 trillion for a third consecutive year.
Domestic Brands Hold Majority Share
Domestic Chinese brands accounted for 57.37% of the market, underlining their continued strength in a sector that has become more competitive across both premium and mass segments. Cosmetics exports rose 9.2% year on year to $7.82 billion.
The figures point to a market that is still growing, but with more of that value being retained by local players. For international brands, the competitive challenge in China is no longer only about market access, but also about share capture in a market where domestic brands now hold the majority position.
Trade Growth Keeps Market Momentum Alive
The 2025 trade data adds to the broader picture of China as both a large domestic beauty market and a major export base. The combination of RMB 1.1 trillion in omnichannel transactions and stronger export performance suggests the market’s growth is being supported by both internal demand and external sales.
