KorinMi has secured ₹10 crore, or about $1.2 million, in fresh funding to expand its K-beauty clinic network in India. The company said the investment came from Lotus Herbals’ innovation fund and will also support growth in its direct-to-consumer skincare business.
Clinic Expansion Plans
The new capital will be used to open more KorinMi clinics across India. The company is building its business around a service-led K-beauty model, combining in-person treatment spaces with a wider skincare proposition.
That gives the funding round relevance beyond one brand. It suggests investors still see room in India for Korean beauty concepts that extend beyond product retail into clinics and treatment-led consumer engagement.
DTC Growth Adds a Second Channel
KorinMi said part of the investment will also go toward strengthening its direct-to-consumer operations. That gives the company a second growth channel alongside physical clinics, at a time when beauty brands are increasingly balancing offline experience with online sales.
For Dewsia readers, the move is notable because it links K-beauty, clinic retail, and India market expansion in a single funding story. It also shows that service-based beauty formats remain part of the wider Asian beauty growth playbook.
