K-beauty attracted more than 64,000 new customers to THG Beauty in the first half of 2026, according to the group’s interim results.
K-beauty brought more than 64,000 new customers to THG Beauty during the first half of 2026, giving the category a measurable role in customer acquisition across the group’s beauty retail business.
The figure was disclosed in THG’s interim results, which identified K-beauty as a significant growth driver. THG Beauty generated £500.2 million in revenue during the six months to June 30, up 4.2% year on year on a reported basis and 5.9% at constant currency.
Skincare was another area of momentum. THG said Lookfantastic’s skincare sales were up 17.4% year to date, while UK beauty retail revenue increased 6.7%. The division also added more than 50 premium brand launches during the half.
For Dewsia, the notable signal is the scale of customer acquisition attributed to K-beauty. The results show the category contributing directly to growth at a major international multi-brand beauty retailer, rather than appearing only as a product or assortment trend.
