K-Beauty Dealmaking Hits Record as Investor Interest Grows
Rising exports and stronger global demand are drawing more capital into South Korea’s beauty sector, with deal activity spreading from brands into packaging, manufacturing and distribution.
Rising exports and stronger global demand are drawing more capital into South Korea’s beauty sector, with deal activity spreading from brands into packaging, manufacturing and distribution.
The partnership gives K-beauty broader access to UK department store retail through a specialist-led model spanning online and physical points of sale.
The program lowers a common barrier to cosmetics recycling by allowing consumers to return used fragrance and skincare packaging without washing or disassembling it.
The move gives THOME a high-visibility ambassador as the brand pushes a compact skincare device aimed at consumers in their twenties.
The 2025 results point to mounting pressure on older mass-market Chinese beauty groups as offline weakness and higher selling costs outweigh e-commerce growth.
The move marks the retailer’s first large-scale international showcase and positions Japan as the first stop in a broader effort to export Olive Young’s retail model alongside K-beauty brands.
The activation supports Luna’s Japan push as the Aekyung Industrial brand says its local offline distribution has already expanded to more than 10,000 points of sale.
The 2025 results show how heavily China’s largest domestic beauty groups still rely on online sales, even as growth shifts across brand and category lines.
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Recession glam beauty is reshaping Asia Pacific – a market worth $183 billion that grew just 1.4% in 2024, while Vietnam fragrance sales jumped 31% and value-tier brands captured double-digit share from established players. The divergence is not a contradiction. It is the clearest expression of what Euromonitor International has named the defining consumer trend…