Most guides to buying skincare in Vietnam are written by people who have never been here. They list Watsons and Guardian as if they’re interchangeable, recommend products that aren’t available in every city, and miss the fundamental thing that shapes this market: Vietnamese consumers have largely chosen Korean skincare over their own local brands, and…
Recession glam beauty is reshaping Asia Pacific – a market worth $183 billion that grew just 1.4% in 2024, while Vietnam fragrance sales jumped 31% and value-tier brands captured double-digit share from established players. The divergence is not a contradiction. It is the clearest expression of what Euromonitor International has named the defining consumer trend…
The rankings point to continued strength for Korean beauty brands in Japan’s online channel, with compact formats, multi-use products and entry-level pricing helping drive demand.
The enforcement action targets a whitening and anti-acne cream found to contain dexamethasone, a corticosteroid that is not permitted in cosmetics in Vietnam.
Cocoon Vietnam is the best-selling beauty brand at Guardian Vietnam, certified by PETA, Leaping Bunny, and The Vegan Society, distributed in the United States, Canada, Australia, and – since April 2026 – France. It has never appeared in Allure, Byrdie, or Vogue Beauty. Neither has Herbario. Neither has Thorakao, a Vietnamese heritage brand that has…
The internal merger will move Shiseido Creative’s branding and communication functions directly under the group’s main corporate structure from June.
The planned withdrawal points to mounting pressure on smaller prestige makeup brands in Taiwan as compliance costs rise and offline scale becomes harder to sustain.
The quarter points to a stronger rebound in Asian beauty retail, with Hong Kong and Macau again driving most of Sa Sa’s growth.
The rollout shows K-beauty moving deeper into mainstream UK retail, with ingredient-led demand helping support the category’s expansion.
Vietnam’s beauty brands market themselves on naturalness. The words “thiên nhiên” (natural), “thuần chay” (vegan), and “organic” appear across product lines from Cocoon to Herbario to dozens of smaller independent brands – and in the Vietnamese market, none of these terms carries a legal definition, a certification requirement, or an enforcement mechanism. That regulatory gap…