Cocoon Enters France Through Orien Trade Partnership
The move gives the Vietnamese vegan cosmetics brand a formal distribution foothold in France, with a Paris activation scheduled for April as part of the market entry.
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Why Vietnamese Beauty Brands Sell Low and Buy High
Vietnamese beauty brands represent less than 10% of their own domestic market – a $2.66 billion industry where over 90% of value is imported product. Vietnam imports cosmetics at $27,313 per ton and exports them at $13,201. The country is buying premium and selling commodity – and that single data point describes V-beauty’s structural challenge…
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Lucas Meyer Cosmetics Unveils Vegan PDRN Alternative at PCHi 2026
The launch targets formulators looking for faster-acting hydration and plumping claims without relying on animal-derived PDRN or higher-cost hyaluronic acid systems.
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Shiseido Expands Caroline Foo’s Role to Cover Malaysia and Indonesia
The dual-market appointment points to a more integrated Southeast Asia structure as Shiseido looks to align growth strategy and operations across Malaysia and Indonesia.
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Clöud Café Enters Ulta Beauty With Ingestible K-Beauty Range
The launch pushes K-beauty further into ingestible wellness at Ulta, adding collagen drinks to a retail mix still dominated by topical products.
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Landing International Expands K-Beauty Into U.S. Military Retail Channels
The deal gives selected Korean beauty brands access to a global military retail network that Landing International says reaches more than 10 million consumers.
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Foreign Investors Rotate Into K-Beauty Despite Broader Korea Selloff
Selective foreign buying in APR and d’Alba Global suggests investors still see export-led K-beauty as a relative growth trade despite wider outflows from South Korean equities.
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Beauty of Joseon Stages UK Pop-Up to Deepen Retail Engagement
Beauty of Joseon will host an experiential pop-up at Westfield Stratford City over the Easter bank holiday weekend on April 3, 4, and 6. The activation is designed to strengthen the brand’s UK position as competition in Korean skincare continues to intensify. Interactive Format and Product Education The pop-up will present the brand’s story and…
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What China’s Cosmetics Exodus Tells Us About the Limits of Prestige Beauty
La Prairie recorded its third consecutive year of declining sales in 2025. In the same reporting period, Eucerin – a dermatological brand that does not advertise with celebrities, does not sell in department stores, and does not have a heritage story – grew by double digits for the fifth year running. These two brands sit…
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Vietnam Signals Tighter Oversight of Online Ads and Counterfeit Goods
Vietnam is preparing tighter oversight of unlawful online advertising and counterfeit goods, with cosmetics among the categories cited as a consumer-risk concern. A March 25 analysis said the Ministry of Culture, Sports, and Tourism is working on both stronger enforcement and legal amendments aimed at digital platforms and online sellers. Planned Legal and Platform Measures…
