Japan beauty exports peaked at 683.9 billion yen in 2021 and fell to 422.9 billion yen by 2024 – a 38% decline in three years, while South Korea hit a record $11.4 billion and France grew 6.3% over the same period. The collapse is real and documented. What it means, however, depends on which Japanese…
The dual-market appointment points to a more integrated Southeast Asia structure as Shiseido looks to align growth strategy and operations across Malaysia and Indonesia.
Rice water has been used in Asian beauty rituals for over a thousand years. Women in Heian-era Japan (794–1185 AD) rinsed their hair and skin in leftover rice water. Vietnamese women have used it as a facial rinse and hair treatment for generations. Korean beauty brands now list it as a hero ingredient on product…
Shiseido has won two awards at Spikes Asia 2026 in Singapore, including a Grand Prix in the Design category. The company said on March 23 that the recognition went to two projects focused on Japanese cultural expression and preservation. Award-Winning Projects According to Shiseido, “BEST AFTER 2055” received the Grand Prix for a project built…
L Catterton has set a $313 million investment target for Japanese consumer businesses over the next three years. The firm plans to complete about five deals across cosmetics, food, pet care, and restaurants. Deal profile The investment capacity is expected to come through a mix of equity and debt financing. The report said the firm…
Kao has announced that Bioré has entered South Korea and launched a unified global campaign around Bioré UV, marking the latest step in the brand’s international expansion. The company said on March 19 that the move forms part of its broader global growth strategy and positions Korea as a key market within that plan. South…
Ask someone what an “Asian skincare routine” looks like, and they’ll probably describe the Korean 10-step. Which makes sense – K-beauty has dominated the global conversation for the better part of a decade. But Korea is one country. Asia is a continent. Japanese skincare operates on entirely different logic. Vietnamese skincare operates on different logic…