Cocoon Enters France Through Orien Trade Partnership
The move gives the Vietnamese vegan cosmetics brand a formal distribution foothold in France, with a Paris activation scheduled for April as part of the market entry.
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Why Vietnamese Beauty Brands Sell Low and Buy High
Vietnamese beauty brands represent less than 10% of their own domestic market – a $2.66 billion industry where over 90% of value is imported product. Vietnam imports cosmetics at $27,313 per ton and exports them at $13,201. The country is buying premium and selling commodity – and that single data point describes V-beauty’s structural challenge…
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Vietnam Signals Tighter Oversight of Online Ads and Counterfeit Goods
Vietnam is preparing tighter oversight of unlawful online advertising and counterfeit goods, with cosmetics among the categories cited as a consumer-risk concern. A March 25 analysis said the Ministry of Culture, Sports, and Tourism is working on both stronger enforcement and legal amendments aimed at digital platforms and online sellers. Planned Legal and Platform Measures…
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L’Oréal Is Already in Vietnam. The Window for V-Beauty Is Narrower Than It Looks
V-beauty’s competitive window is narrowing. In 2025, more than 20 international beauty brands closed stores or withdrew from China. The exits cut across ownership structures, price tiers, and brand heritage – Laneige, SEKKISEI, Aesop, and TATCHA. These are not coordinated decisions. They are independent business judgments that have converged on the same conclusion: the Chinese…
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Ho Chi Minh City Police Warn of Counterfeit Cosmetics Risk
Ho Chi Minh City police have warned that counterfeit cosmetics remain a direct public health risk after authorities moved against a large-scale fake beauty production and distribution ring. Police said on March 20 that five suspects had been charged in the case after approvals from local prosecutors. Seizure and Production Network According to the police,…
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Rice Water Skincare: Does It Actually Work?
Rice water has been used in Asian beauty rituals for over a thousand years. Women in Heian-era Japan (794–1185 AD) rinsed their hair and skin in leftover rice water. Vietnamese women have used it as a facial rinse and hair treatment for generations. Korean beauty brands now list it as a hero ingredient on product…
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Cocoon Winter Melon Sunscreen Review: SPF for Humid Weather
Cocoon’s Winter Melon SPF line is the brand’s most internationally discussed product – it appears in K-beauty communities, SPF forums, and Vietnamese skincare discussions with unusual consistency for a brand with limited Western distribution. The question worth answering before buying is whether the filter stack and texture actually hold up against the Korean and Japanese…
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Where to Buy Vietnamese Skincare Products (And How to Avoid Fakes)
Vietnamese skincare has a counterfeit problem. In 2024, Vietnamese authorities identified nearly 5,000 counterfeit cosmetics incidents – and the fake networks operate primarily through the same channels where authentic products are sold: Shopee, Lazada, and TikTok Shop. A popular product selling well is exactly what attracts fake sellers, which means the more a brand succeeds,…
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Turmeric in Skincare: What It Actually Does
Turmeric is everywhere in skincare right now. It’s also been in Vietnamese kitchens, medicine cabinets, and beauty rituals for centuries – not as a trend, but as a functional ingredient with a documented history of use. The gap between the marketing and the evidence is worth closing. This article covers what turmeric and its active…
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Herbario Vietnam: Natural Skincare Rooted in Vietnamese Herbal Tradition
Most Vietnamese skincare brands tell a story about where their ingredients come from. Herbario’s story is built around something more specific: the traditional Vietnamese herbal pharmacopoeia – the plants that Vietnamese families have used domestically, medicinally, and culinarily for generations, reformulated into modern skincare. The name is deliberate. “Herbario” comes from the Spanish word for…
