You do not need fifteen products to start Vietnamese skincare. You need three, and one of them is sunscreen. Vietnamese skincare for beginners has one advantage over almost every other entry point in beauty: it is cheap enough to experiment without regret. A full starter routine costs less than a single mid-range Western serum, the…
The West discovered centella through Korea, gấc through California, and fish mint through Japan. All three are Vietnamese – and all three come from the same medical tradition almost no one names. Traditional Vietnamese skincare is not a marketing phrase invented to ride the K-beauty wave. It is the visible surface of Thuốc Nam, the…
In Vietnam, winter melon is what you drink to cool down – bí đao tea, sold on every corner. In skincare, it is sold as an oil-control ingredient. Only one of those claims is fully earned. Winter melon skincare has become shorthand for lightweight, oil-controlling products built for hot, humid skin – and the most…
A spoonful of gấc aril holds roughly seventy times the lycopene of a tomato. Gac fruit skincare is built on numbers like that – Vietnam’s bright-red Tết fruit is one of the most carotenoid-dense ingredients in the natural world, and it has spent years hiding in plain sight while Western brands chased less impressive superfoods….
Vietnam puts the lotus on its temples, its tea, and its national identity. It also puts it in skincare – and unlike most national-symbol botanicals, this one has evidence behind the marketing. The lotus skincare benefits most often advertised – brightening, antioxidant protection, soothing – turn out to be better supported than the flower’s heavy…
Vedette is the skincare brand stocked between the shampoo and the instant noodles in every Vietnamese supermarket – and its best-known product, an 80ml tea tree clay mask, costs about three dollars. That ubiquity is the entire proposition of Vedette Cosmetics Vietnam: not the best skincare in the country, but the most accessible – a…
The activation gives ACCA KAPPA its first Hong Kong pop-up and uses an exclusive My Melody and My Sweet Piano collaboration to drive traffic, gifting appeal and brand visibility.
A tube of Decumar’s anti-acne gel costs about 105,000 VND – roughly $4 – in a Hanoi pharmacy. On eBay, the same 20g tube routinely sells for six to eight times that. That gap is the whole story of Decumar Vietnam: a domestic pharmacy brand selling functional acne actives at prices no imported brand can…
At Esxence 2026, the artistic perfumery event held at Milan’s Allianz MICO from June 3–6, Eternal Beauty Holdings ran a four-day campaign called “The Eternal Path to China.” The framing was market entry: how international fragrance brands move from regulatory registration to retail deployment in China. But the more telling detail is which brands Eternal…
Candid is the only Vietnamese skincare brand built around retinol – and it is made in Korea. That single fact reframes most of what gets said about Candid Skinetiq Vietnam: the brand is Vietnamese-founded and Vietnam-focused, but its products are formulated and manufactured by Kolmar Korea, and as of April 2026 it is 75% owned…