Vedette is the skincare brand stocked between the shampoo and the instant noodles in every Vietnamese supermarket – and its best-known product, an 80ml tea tree clay mask, costs about three dollars. That ubiquity is the entire proposition of Vedette Cosmetics Vietnam: not the best skincare in the country, but the most accessible – a…
The activation gives ACCA KAPPA its first Hong Kong pop-up and uses an exclusive My Melody and My Sweet Piano collaboration to drive traffic, gifting appeal and brand visibility.
A tube of Decumar’s anti-acne gel costs about 105,000 VND – roughly $4 – in a Hanoi pharmacy. On eBay, the same 20g tube routinely sells for six to eight times that. That gap is the whole story of Decumar Vietnam: a domestic pharmacy brand selling functional acne actives at prices no imported brand can…
At Esxence 2026, the artistic perfumery event held at Milan’s Allianz MICO from June 3–6, Eternal Beauty Holdings ran a four-day campaign called “The Eternal Path to China.” The framing was market entry: how international fragrance brands move from regulatory registration to retail deployment in China. But the more telling detail is which brands Eternal…
Candid is the only Vietnamese skincare brand built around retinol – and it is made in Korea. That single fact reframes most of what gets said about Candid Skinetiq Vietnam: the brand is Vietnamese-founded and Vietnam-focused, but its products are formulated and manufactured by Kolmar Korea, and as of April 2026 it is 75% owned…
The rollout shows K-beauty moving deeper into European mass retail, with a major drugstore chain now adapting the category under its own label.
The Chinese skincare routine is sold on a thousand years of imperial ritual. Its actual competitive advantage is about fifteen years old. Ginseng, pearl powder, snow fungus, dynastic beauty secrets – that is the story C-beauty tells about itself, and it is not a lie so much as a misdirection. The reason Chinese skincare now…
The Manchester stop extends Anua’s UK retail activation around PDRN skincare, with Selfridges continuing to serve as a launch platform for Korean beauty brands.
The redesigned store strengthens Laneige’s retail experience strategy in Seoul with bespoke services across skincare, complexion, and lip categories.
The crackdown highlights the scale of compliance risk in Indonesia’s beauty market, particularly around unregistered imports and online resale.