Lafang Jiahua Posts First Annual Loss Since IPO
The 2025 results point to mounting pressure on older mass-market Chinese beauty groups as offline weakness and higher selling costs outweigh e-commerce growth.
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CJ Olive Young Takes Flagship Beauty Festival to Japan
The move marks the retailer’s first large-scale international showcase and positions Japan as the first stop in a broader effort to export Olive Young’s retail model alongside K-beauty brands.
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Luna Uses Tokyo Pop-Up to Deepen Japan Retail Position
The activation supports Luna’s Japan push as the Aekyung Industrial brand says its local offline distribution has already expanded to more than 10,000 points of sale.
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Proya Passes $1.45 Billion in 2025 Revenue
The 2025 results show how heavily China’s largest domestic beauty groups still rely on online sales, even as growth shifts across brand and category lines.
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Skincare in Vietnam: A Local’s Guide to What’s Actually Worth Buying
Most guides to buying skincare in Vietnam are written by people who have never been here. They list Watsons and Guardian as if they’re interchangeable, recommend products that aren’t available in every city, and miss the fundamental thing that shapes this market: Vietnamese consumers have largely chosen Korean skincare over their own local brands, and…
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Recession Glam Is Reshaping Asian Beauty. V-Beauty Is Positioned to Win It
Recession glam beauty is reshaping Asia Pacific – a market worth $183 billion that grew just 1.4% in 2024, while Vietnam fragrance sales jumped 31% and value-tier brands captured double-digit share from established players. The divergence is not a contradiction. It is the clearest expression of what Euromonitor International has named the defining consumer trend…
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K-Beauty Tops Multiple Beauty Categories on Qoo10 Japan
The rankings point to continued strength for Korean beauty brands in Japan’s online channel, with compact formats, multi-use products and entry-level pricing helping drive demand.
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Vietnam Orders Recall of 107 Cosmetics Batches Over Banned Steroid
The enforcement action targets a whitening and anti-acne cream found to contain dexamethasone, a corticosteroid that is not permitted in cosmetics in Vietnam.
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Why No One Covers Vietnamese Skincare in English
Cocoon Vietnam is the best-selling beauty brand at Guardian Vietnam, certified by PETA, Leaping Bunny, and The Vegan Society, distributed in the United States, Canada, Australia, and – since April 2026 – France. It has never appeared in Allure, Byrdie, or Vogue Beauty. Neither has Herbario. Neither has Thorakao, a Vietnamese heritage brand that has…
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Shiseido Brings Creative Unit Back Into Parent Company
The internal merger will move Shiseido Creative’s branding and communication functions directly under the group’s main corporate structure from June.
