Vietnamese skincare has a counterfeit problem. In 2024, Vietnamese authorities identified nearly 5,000 counterfeit cosmetics incidents – and the fake networks operate primarily through the same channels where authentic products are sold: Shopee, Lazada, and TikTok Shop. A popular product selling well is exactly what attracts fake sellers, which means the more a brand succeeds,…
Turmeric is everywhere in skincare right now. It’s also been in Vietnamese kitchens, medicine cabinets, and beauty rituals for centuries – not as a trend, but as a functional ingredient with a documented history of use. The gap between the marketing and the evidence is worth closing. This article covers what turmeric and its active…
L Catterton has set a $313 million investment target for Japanese consumer businesses over the next three years. The firm plans to complete about five deals across cosmetics, food, pet care, and restaurants. Deal profile The investment capacity is expected to come through a mix of equity and debt financing. The report said the firm…
Kao has announced that Bioré has entered South Korea and launched a unified global campaign around Bioré UV, marking the latest step in the brand’s international expansion. The company said on March 19 that the move forms part of its broader global growth strategy and positions Korea as a key market within that plan. South…
Most Vietnamese skincare brands tell a story about where their ingredients come from. Herbario’s story is built around something more specific: the traditional Vietnamese herbal pharmacopoeia – the plants that Vietnamese families have used domestically, medicinally, and culinarily for generations, reformulated into modern skincare. The name is deliberate. “Herbario” comes from the Spanish word for…
Building a skincare routine for tropical weather requires different logic than standard guides suggest – the assumptions baked into most routines are calibrated for European winters, not for 35°C heat at 80% humidity. Tropical weather doesn’t just make skincare uncomfortable. It changes what works. Products that perform beautifully in London or Seoul can pill, migrate,…
Centella asiatica Vietnamese skincare has a history that predates K-beauty by centuries — before it became a global buzzword, Vietnamese people were drinking it. Rau má – the Vietnamese name for Centella asiatica – is sold fresh at markets across Vietnam, juiced and served cold as a daily health drink. It grows in paddy fields…
The best Vietnamese skincare products aren’t one-size-fits-all – what works for oily, humidity-prone skin in Ho Chi Minh City is not the same as what works for dry skin in an air-conditioned office. The products are built for tropical conditions – but tropical conditions produce very different skin concerns depending on the individual. This guide…
Ask someone what an “Asian skincare routine” looks like, and they’ll probably describe the Korean 10-step. Which makes sense – K-beauty has dominated the global conversation for the better part of a decade. But Korea is one country. Asia is a continent. Japanese skincare operates on entirely different logic. Vietnamese skincare operates on different logic…
Cocoon coffee scrub is everywhere on Vietnamese beauty feeds. The Dak Lak origin story sounds compelling, the price is low enough to try on a whim, and the packaging photographs well. The question worth asking before you buy is simpler: does the product actually work, or is this a great story wrapped around a mediocre…