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V-Beauty

Vietnamese skincare — brands, ingredients, routines, and the market behind it all.

47 articles

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Vietnamese herbal ingredients alongside modern skincare products - V-beauty market analysis

L’Oréal Is Already in Vietnam. The Window for V-Beauty Is Narrower Than It Looks

V-beauty's competitive window is narrowing. In 2025, more than 20 international beauty brands closed stores or withdrew from…

March 24, 2026 • 7 min read

counterfeit cosmetics Vietnam case involving products seized by Ho Chi Minh City police

Market & Industry

Ho Chi Minh City Police Warn of Counterfeit Cosmetics Risk

Ho Chi Minh City police have warned that counterfeit cosmetics remain a direct public health risk after authorities…

March 24, 2026 • 2 min read

Four minimalist skincare bottles

Rice Water Skincare: Does It Actually Work?

slices of pale green winter melon

Cocoon Winter Melon Sunscreen Review: SPF for Humid Weather

cosmetics and paper slips

Where to Buy Vietnamese Skincare Products (And How to Avoid Fakes)

Turmeric Root

Turmeric in Skincare: What It Actually Does

Herbario Vietnam: Natural Skincare Rooted in Vietnamese Herbal Tradition

skincare routine tropical weather — minimalist products with tropical leaves and humidity

How to Build a Skincare Routine for Tropical Weather

centella asiatica vietnamese skincare — rau ma leaves and botanical ingredients

Centella Asiatica in Vietnamese Skincare: The Local Ingredient That Rivals K-Beauty

Asian Skincare Routine

Asian Skincare Routine: What Vietnam, Korea, and Japan Actually Do Differently

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