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V-Beauty
Vietnamese skincare — brands, ingredients, routines, and the market behind it all.
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Analysis
Vietnam’s Clean Beauty Paradox: Traditional Ingredients, Unregulated Claims
Vietnam's beauty brands market themselves on naturalness. The words "thiên nhiên" (natural), "thuần chay" (vegan), and "organic" appear…
Opinion
What Happens to a Vietnamese Beauty Brand After a Conglomerate Buys It
In February 2026, Marico announced the acquisition of a 75% stake in Skinetiq - the Vietnamese D2C company…
Analysis
The Brightening Market Is Splitting in Two – and Vietnam Sits at the Fault Line
Brand News
Cocoon Enters France Through Orien Trade Partnership
Market Report
Why Vietnamese Beauty Brands Sell Low and Buy High
Regulation
Vietnam Signals Tighter Oversight of Online Ads and Counterfeit Goods
Analysis
L’Oréal Is Already in Vietnam. The Window for V-Beauty Is Narrower Than It Looks
Market & Industry
Ho Chi Minh City Police Warn of Counterfeit Cosmetics Risk
Routine
Rice Water Skincare: Does It Actually Work?
Brand Review